جایگاه‌سازی



جایگاه‌سازی . Best Read [ جایگاه‌سازی ] By [ Al Ries ] – therehabboutique.co.uk

Is a well-known author, some of his books are a fascination for readers like in the جایگاه‌سازی book, this is one of the most wanted Al Ries author readers around the world.

Read جایگاه‌سازیAuthor Al Ries – therehabboutique.co.uk
  • Paperback
  • 214 pages
  • جایگاه‌سازی
  • Al Ries
  • Persian
  • 22 September 2017
  • 6005253565

10 thoughts on “جایگاه‌سازی

  1. Milla Nezlina says:

    The whole book can be boiled down to 2 key ideas The brand that gets in the mind of the consumer first wins Who makes the best soda Coke The best small cars VW with its Beetle The best round chips Pringles Tip Find a narrow niche and hold it tight Line extension is bad Xerox producing computers in bad, Chevrolet making small cars is bad, even Pantene producing body foam is bad Tip to companies Never stray from the business where you are the leader I read the updated edition of The whole book can be boiled down to 2 key ideas The brand that gets in the mind of the consumer first wins Who makes the best soda Coke The best small cars VW with its Beetle The best round chips Pringles Tip Find a narrow niche and hold it tight Line extension is bad Xerox producing computers in bad, Chevrolet making small cars is bad, even Pantene producing body foam is bad Tip to companies Never stray from the business where you are the leader ...

  2. Chad Warner says:

    This book tells how to establish a position for your products and company in the minds of prospects The authors say that the essence of positioning is to make your brand name stand for the generic e.g., Kleenex.I like the advice to start with the position you already have what you re already known for , and work to improve from there.It s mostly applicable to large companies with large advertising budgets, but most principles can apply to smaller businesses It s mostly applicable to product This book tells how to establish a position for your products and company in the minds of prospects The authors say that the essence of positioning is to make your brand name stand for the generic e.g., Kleenex.I like the advice to start with the position you already have what you re already known for , and work to improve from there....

  3. Chris Herdt says:

    This book feels like it was composed via cell phone text messages Many of the paragraphs are a single sentence.The main idea is that you cannot make in roads in an existing market by attacking the top dog The top dog, the market leader, will beat you every time Instead, the authors argue that you have to position your product company person in the mind of the consumer, in relation to the market leader And forcing your idealized position on the mind of the consumer won t work, so your positio This book feels like it was composed via cell phone text messages Many of the paragraphs are a single sentence.The main idea is that you cannot make in roads in an existing market by attacking the top dog The top dog, the market leader, will beat you every time Instead, the authors argue that you have to position your product company person in the mind of the consumer, in relation to the market leader And forcing your idealized position on the mind of the consumer won t work, so your position often starts with the existing public perception of your product service idea.The example used numerous times throughout the book is Avis Avis was not going to convince the public that they were the 1 auto rental agency everyone knew that H...

  4. Eric Lin says:

    I don t read books about marketing Ever It was pretty interesting though, since the trends he describes can definitely be observed in action.However, Ries raised a lot of red flags with how certain he sounded about his assessments He says things like, a better name for product X name he just came up with Sometimes, he makes these statements without much supporting evidence Anyway, it wasn t a huge part of the book, but he sounded so sure about everything, and that really off putting fo ...

  5. Jenny says:

    This is a good book in need of an update I read it for a grad school class and while it was interesting in parts, it was very much undergraduate level Marketing 101 information The biggest issue I had with it is that every example is out of date He mentions companies that have now closed down and talks about the great things that they are doing for example, he talks about how Newsweek is a much better magazine name than Time and will surely besuccessful because of it Since we all k...

  6. Otis Chandler says:

    Its old, but its a classic I was told it s part of the curriculum for Harvard Business school If you are creating a product or a brand, this is a MUST READ Biggest takeaway you want to create a new category and dominate it So don t be the 7th biggest social network, be the 1 book focused social network People can only remember the top 3 things in any given category It s a fun exercise actually, start to think of products and try to name as many brands as you can Oftentimes you can only Its old, but its a classic I was to...

  7. Nasos Psarrakos says:

    It was good Then the last chapter came in, and made it a must read

  8. Ahmad Badghaish says:

    One of the classics in marketing I believe it s a concept that should be known by every marketer.

  9. Shannon says:

    I read this book to help enhance the growth of my start up ladies leisurewear brand, Broads While this book had me engage in a lot of critical thinking about typical product placement and where I would like to see my line in five, ten, and even twenty years from now, I felt as if Positioning was...

  10. Andrew says:

    Another 200 page business marketing book that would have been better published as a pamphlet There are some great ideas here though, so I can see why its held its classic status.

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